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Swipe, watch, buy: Unraveling the power of product placement in short videos on youth impulse purchasing

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Citace článku v konferenčním sborníku:
HOANG, Duc Sinh, Anh Dao KIM, Phi Hung TRUONG a Nguyet Minh PHAM. Swipe, watch, buy: Unraveling the power of product placement in short videos on youth impulse purchasing. In: Proceedings of the 11th European Conference on Social Media, ECSM 2024 [online]. Brighton: Acad Conferences Ltd, 2024, s. 296-304. [cit. 2025-05-14]. ISSN 2055-7213. Dostupné z: https://papers.academic-conferences.org/index.php/ecsm/article/view/2409.

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