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Recent Submissions
The Czech Republic and non-governmental non-profit organizations after the impact of the COVID-19 crisis
Göttlichová, Marcela
(
Springer Nature
,
2024
)
Gender, teenagers and the motivations behind identity construction on social media: A conceptual study from the perspective of Czech Republic and Ghana
Adzovie, Daniel Edem
;
Adzovie, Rita Holm
;
Jibril, Abdul Bashiru
;
Pham, Quynh Giao Ngoc
(
Academic Conferences and Publishing International Limited
,
2021
)
The role of intercultural interaction in international student enrolment: A conceptual study from the Czech Republic
Adzovie, Daniel Edem
;
Attor, Cleophas
(
Academic Conferences and Publishing International Limited
,
2021
)
Changes in urban planning and recommendation for future planning in Ho Chi Minh City
Pham, Quynh Giao Ngoc
;
Pham, Phi Phuong
;
Stanický, Petr
(
Springer Nature
,
2022
)
Higher education and innovation in the non-profit sector
Göttlichová, Marcela
(
Springer
,
2020
)
Marketing decisions of young product designers: A study in the university environment in the Czech Republic
Weberová, Dagmar
;
Ližbetinová, Lenka
(
Springer
,
2020
)
Enhancing practice in continuity with innovative thinking: The primary task of higher education
Göttlichová, Marcela
(
Springer
,
2019
)
Ways to find employment and preferences in relation to a new job for university graduates of the Pilsen region in the Czech Republic
Ližbetinová, Lenka
;
Weberová, Dagmar
(
Springer
,
2019
)
How to win with the use of creative thinking—The integration of theory and practice in tertiary education
Göttlichová, Marcela
(
Springer
,
2019
)
Categorization of ambient media based on identification of common signs of selected installations
Šula, Tomáš
(
Springer
,
2019
)
Spontaneous brand awareness and consumer attitudes to brands in the Czech Republic and Slovakia
Štarchoň, Peter
;
Weberová, Dagmar
(
Springer
,
2019
)
Implementation of current marketing communication tools into practice in the Czech and Slovak Republic
Šula, Tomáš
;
Banyár, Milan
(
Springer
,
2019
)
Ambient media design as a tool of creation of new communication media
Šula, Tomáš
;
Banyár, Milan
(
Springer
,
2019
)
Quo vadis advertisement? Positives and negatives of current ad
Horňák, Pavel
(
Springer
,
2019
)
Transient pattern – the model of digital layout
Gogová, Andrea
(
Association for Computing Machinery
,
2021
)
Current perception of a brand in Czech consumers' mind
Juříková, Martina
;
Kocourek, Josef
(
Springer Science and Business Media B.V.
,
2017
)
Influence of marketing communication tools on brand building in the context of marketing management and corporate prosperity
Jurášková, Olga
;
Juříková, Martina
;
Čočková, Romana
(
Springer Science and Business Media B.V.
,
2017
)
Integration of the theory and practice in continuity with the development of key competencies—One of the necessary areas of solutions for the Czech university education
Göttlichová, Marcela
(
Springer Science and Business Media B.V.
,
2017
)
Using data sources, tools and applications during data mining in marketing management of higher education
Juříková, Martina
(
Springer Science and Business Media B.V.
,
2017
)
Advertising on food choice: A study of bank workers in Ghana
Adzovie, Daniel Edem
;
Eshun, Eunice
;
Gborsong, Philip Arthur
(
Tomas Bata Univ Zlin
,
2019
)
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Soukalová, Radomila (17)
Weberová, Dagmar (17)
Göttlichová, Marcela (16)
Juříková, Martina (13)
Ližbetinová, Lenka (13)
Šviráková, Eva (11)
Kocourek, Josef (10)
Štarchoň, Peter (8)
Šula, Tomáš (8)
Jurášková, Olga (6)
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higher education (10)
key competencies (6)
system dynamics (6)
theory and practice (6)
brand (5)
marketing communication (5)
system thinking (5)
tertiary education (5)
university (5)
Brand (4)
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Date Issued
2020 - 2024 (10)
2013 - 2019 (83)
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