Factors influencing on-line buying behaviour in the Czech Republic: E-shop selection criteria

Abstract

The paper deals with internet buying behaviour in the Czech Republic. Any research couldn't be done to know that the main factor for using the Internet for buying products and services on B2C markets are price and convenience for customers. This paper presents semi-results of project financed by Czech Science Foundation P403/11/P175: The factors influencing customer's on-line behaviour in e-commerce environment on B2C and B2B markets in the Czech Republic and it is focused especially e-shop selection criteria - technical, psychological, demographical and other. Almost 90 % of respondents use e-shops for buying products in Republic. 55 % of them use Internet for buying regularly and 35 % only irregularly. 10 % of respondents haven't use e-shops yet.