Publikace UTB
Repozitář publikační činnosti UTB
Country-of-origin brands from the point of view of the Slovak and Czech consumers
Repozitář DSpace/Manakin
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| Název: | Country-of-origin brands from the point of view of the Slovak and Czech consumers |
| Autor: | Smolková, Eva; Štarchoň, Peter; Weberová, Dagmar |
| Typ dokumentu: | Článek ve sborníku (English) |
| Zdrojový dok.: | Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016. 2016, p. 2119-2130 |
| ISBN: |
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| Abstrakt: | The paper is focusing on selected aspects of country-of-origin brands based on the results of primary representative researches conducted in Slovakia and the Czech Republic combined with additional information concerning the current practice. It highlights the brand importance within the frame of consumer preferences, opens the discussion concerning Slovak and Czech brands background and compares selected attitudes of the Slovak and Czech consumers toward brands. Copyright © 2016 International Business Information Management Association |
| Plný text: | http://ibima.org/accepted-paper/country-of-origin-brands-from-the-point-of-view-of-the-slovak-and-czech-consumers/ |
| Zobrazit celý záznam | |
Soubory tohoto záznamu
Citace ČSN ISO 690:2011
Citace článku v konferenčním sborníku:
SMOLKOVÁ, Eva, Peter ŠTARCHOŇ a Dagmar WEBEROVÁ. Country-of-origin brands from the point of view of the Slovak and Czech consumers. In: Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016 [online]. Milan: International Business Information Management Association, IBIMA, 2016, s. 2119-2130. [cit. 2024-11-21]. Dostupné z: http://ibima.org/accepted-paper/country-of-origin-brands-from-the-point-of-view-of-the-slovak-and-czech-consumers/.
Tyto citace vytvořil software a mohou obsahovat chyby. Pro ověření přesnosti si nastudujte příslušnou citační normu nebo příručku.
SMOLKOVÁ, Eva, Peter ŠTARCHOŇ a Dagmar WEBEROVÁ. Country-of-origin brands from the point of view of the Slovak and Czech consumers. In: Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016 [online]. Milan: International Business Information Management Association, IBIMA, 2016, s. 2119-2130. [cit. 2024-11-21]. Dostupné z: http://ibima.org/accepted-paper/country-of-origin-brands-from-the-point-of-view-of-the-slovak-and-czech-consumers/.
Tyto citace vytvořil software a mohou obsahovat chyby. Pro ověření přesnosti si nastudujte příslušnou citační normu nebo příručku.
