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Country-of-origin brands from the point of view of the Slovak and Czech consumers
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| Title: | Country-of-origin brands from the point of view of the Slovak and Czech consumers |
| Author: | Smolková, Eva; Štarchoň, Peter; Weberová, Dagmar |
| Document type: | Conference paper (English) |
| Source document: | Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016. 2016, p. 2119-2130 |
| ISBN: |
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| Abstract: | The paper is focusing on selected aspects of country-of-origin brands based on the results of primary representative researches conducted in Slovakia and the Czech Republic combined with additional information concerning the current practice. It highlights the brand importance within the frame of consumer preferences, opens the discussion concerning Slovak and Czech brands background and compares selected attitudes of the Slovak and Czech consumers toward brands. Copyright © 2016 International Business Information Management Association |
| Full text: | http://ibima.org/accepted-paper/country-of-origin-brands-from-the-point-of-view-of-the-slovak-and-czech-consumers/ |
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ČSN ISO 690:2011 citation
Citace článku v konferenčním sborníku:
SMOLKOVÁ, Eva, Peter ŠTARCHOŇ a Dagmar WEBEROVÁ. Country-of-origin brands from the point of view of the Slovak and Czech consumers. In: Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016 [online]. Milan: International Business Information Management Association, IBIMA, 2016, s. 2119-2130. [cit. 2024-11-21]. Dostupné z: http://ibima.org/accepted-paper/country-of-origin-brands-from-the-point-of-view-of-the-slovak-and-czech-consumers/.
These citations are software generated and may contain errors. To verify accuracy, check the appropriate style guide.
SMOLKOVÁ, Eva, Peter ŠTARCHOŇ a Dagmar WEBEROVÁ. Country-of-origin brands from the point of view of the Slovak and Czech consumers. In: Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016 [online]. Milan: International Business Information Management Association, IBIMA, 2016, s. 2119-2130. [cit. 2024-11-21]. Dostupné z: http://ibima.org/accepted-paper/country-of-origin-brands-from-the-point-of-view-of-the-slovak-and-czech-consumers/.
These citations are software generated and may contain errors. To verify accuracy, check the appropriate style guide.
