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Country-of-origin brands from the point of view of the Slovak and Czech consumers
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| dc.title | Country-of-origin brands from the point of view of the Slovak and Czech consumers | en |
| dc.contributor.author | Smolková, Eva | |
| dc.contributor.author | Štarchoň, Peter | |
| dc.contributor.author | Weberová, Dagmar | |
| dc.relation.ispartof | Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016 | |
| dc.identifier.isbn | 978-0-9860419-6-9 | |
| dc.date.issued | 2016 | |
| dc.citation.spage | 2119 | |
| dc.citation.epage | 2130 | |
| dc.event.title | 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016 | |
| dc.event.location | Milan | |
| utb.event.state-en | Italy | |
| utb.event.state-cs | Itálie | |
| dc.event.sdate | 2016-05-04 | |
| dc.event.edate | 2016-05-05 | |
| dc.type | conferenceObject | |
| dc.language.iso | en | |
| dc.publisher | International Business Information Management Association, IBIMA | |
| dc.relation.uri | http://ibima.org/accepted-paper/country-of-origin-brands-from-the-point-of-view-of-the-slovak-and-czech-consumers/ | |
| dc.subject | Brand | en |
| dc.subject | Consumer behavior | en |
| dc.subject | Country of origin | en |
| dc.subject | Czech brand | en |
| dc.subject | Slovak brand | en |
| dc.description.abstract | The paper is focusing on selected aspects of country-of-origin brands based on the results of primary representative researches conducted in Slovakia and the Czech Republic combined with additional information concerning the current practice. It highlights the brand importance within the frame of consumer preferences, opens the discussion concerning Slovak and Czech brands background and compares selected attitudes of the Slovak and Czech consumers toward brands. Copyright © 2016 International Business Information Management Association | en |
| utb.faculty | Faculty of Multimedia Communications | |
| dc.identifier.uri | http://hdl.handle.net/10563/1006680 | |
| utb.identifier.obdid | 43875291 | |
| utb.identifier.scopus | 2-s2.0-84984660735 | |
| utb.identifier.wok | 000381172301025 | |
| utb.source | d-scopus | |
| dc.date.accessioned | 2016-10-25T12:38:05Z | |
| dc.date.available | 2016-10-25T12:38:05Z | |
| utb.contributor.internalauthor | Smolková, Eva | |
| utb.contributor.internalauthor | Štarchoň, Peter | |
| utb.contributor.internalauthor | Weberová, Dagmar | |
| utb.fulltext.affiliation | Eva Smolková, Department of Marketing, Faculty of Management, Comenius University in Bratislava, Slovakia, eva.smolkova@fm.uniba.sk Peter Štarchoň, Department of Marketing Communications, Faculty of Multimedia Communications, Tomas Bata University in Zlín, Czech Republic, starchon@fmk.utb.cz Dagmar Weberová, Department of Marketing Communications, Faculty of Multimedia Communications, Tomas Bata University in Zlín, Czech Republic, weberova@fmk.utb.cz | |
| utb.fulltext.dates | - | |
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